KENDRICK TRAN is an artist. With years of experience working in editorial photography and styling. He has made the shift to focus on work behind the camera, such as but not limited to Fashion Art Direction, Design and Image Consulting. As a gay Vietnamese Canadian, he has had a lot of inner turmoil surrounding his identity and self-worth. The turmoil can be seen in his work.
In a world where one’s self-worth is based on their social presence or what others think of them. He tries to contradict that. Making his work a form of protest against virtual indulgence and what is considered to be “success” in the modern day. You can see features of faceless bodies, bold text and harsh contrasts. These speak to his dissatisfaction with “pretty privilege”, feeling like you don’t have a voice, and feeling stuck in what is typically known as the grey area. Something that can also be described as the unknown.
His work is about personifying your dreams, desires, and despair, and making a statement in non-conventional ways. Growing up with immigrant parents, he was taught to always give back to those who have less. To seek happiness above all else. This turned into a passion for humanitarian causes and trying to change the world. He creates with a purpose; to inspire others to never settle, be bold and speak up for what is important to them.
When you look at his work, he wants you to feel something. Anything. In the words of Thom Browne, “people will either love it or hate it, I just want them to feel something towards it”.