Hate: The Asian Way

Client

Greendy Bang

Year

2020

Location

Toronto, CA

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At the height of the COVID-19 pandemic, ASIAN HATE was at an all-time high. We saw people being brutally attacked on the street. Elders are being pushed to the ground, pleading for help. This campaign was created to add to the conversation against that. It features a young Asian woman wearing work-appropriate attire, with David Bowie-like make-up. The make-up relates to culture and the rockstar attitude, which modern-day western society fetishizes. A suit and turtleneck sweater to showcase how we and many other members of the BIPOC community, make up the majority of the working class in America.